Under EU law and Single Market principles, companies that trade are free to differentiate their products for different markets according to local preferences for example. Nevertheless, consumers cannot be misled by different products being presented to them as identical in the absence of legitimate and objective reasons and this is what happens with “dual food quality” in some cases.

This one-year long project aims to create a structure based on consumer organisations able to alert and provide the relevant authorities (at national and EU level) with a full and accurate assessment on the issue of dual food quality in the EU. By raising the awareness of the relevant authorities on this issue and by providing them with full and accurate information, our project will help to tackle this problem.